IAAPA Expo - RWS Entertainment Group

IAAPA Expo

Putting the EXPerience in EXPO

Challenge
Coming out of a pandemic year that was devastating to the hospitality industry, especially meetings and events, the International Association of Amusement Parks and Attractions (IAAPA) wanted to welcome back its members with an experience that would reinvigorate their enthusiasm and inspire them to come back stronger than ever.

Strategy
As long-standing members of IAAPA, the world’s largest association of amusement parks and attractions, RWS created an environment where people felt safe, had fun, and most importantly were inspired to shoot for the stars. From combining an interactive Fun Crew experience on the tradeshow floor to compelling speaking engagements and entertainment, we wanted to celebrate the future of creating new guest experiences.

Results
From the IAAPA Expo Kickoff Event featuring Dr. Sian Proctor, the first African American woman to pilot a spacecraft, to ending with a fireworks display led by Broadway talent, we set the tone for a new future with IAAPA Expo. The opening inspired the world’s largest attractions-industry trade show by reimagining a future that refueled industry leaders from around the world. Throughout the week-long event, the tradeshow floor came to life in a whole new way as Fun Crew members greeted vendors and attendees, transforming their experience through moments of surprise and delight.