MSC Cruises - RWS Entertainment Group

MSC Cruises

At Sea
Innovative, Immersive Entertainment and Culinary Experience

Challenge
Europe’s leading cruise brand, MSC Cruises, required a re-imagined on board entertainment experience for the premiere of their newest ship, MSC Seashore.

Strategy
Our team of creatives, designers and technical producers opened up the possibilities by conceiving a guest experience at sea that would rival the stunning and diverse destinations MSC Cruise passengers demand. By combining elevated venues with cocktail hour, thematic food, live music and an all-out dance party, the new French-inspired Le Cabaret Rouge became the catalyst for an evening that celebrates the world’s greatest artists.

Result
For the first time at sea, RWS produced over 54 hours of entertainment that enchanted guests each night. Music, dance, cocktails and art collide in six nights of different festivities paying homage to Monet, Picasso, Toulouse-Lautrec, Van Gogh and Women in Art. This feast for the eyes is complemented by a rotating menu that resulted in repeat visitation and increased food and beverage sales making this theatre an all-new revenue generator for MSC Seashore.