Off the Record... On the Rocks - RWS Entertainment Group

MSC Cruises

Off the Record... On the Rocks
A celebration of the best music from yesterday to today.

Challenge
Europe’s leading cruise brand, MSC Cruises, wanted to add a revenue generating, high-level music experience for MSC Meraviglia, the lead ship of MSC’s new Vista Project vessels. Meraviglia is one of the largest cruise ships in the world, so the entertainment had to match the bigger-than-life overall guest experience.

Strategy
Our creative and production teams developed “Off the Record…On the Rocks,” an experience that goes beyond the vinyl to offer a celebration of the best music from yesterday to today. Custom curated concerts infused with themed drinks await guests nightly as RWS performers stir things up on the stage. Experiences include Classic Rock, Hits of Today, Uptown Funk and Disco, so fans of every musical genre will be able to dance the night away to their favorite hot hits while sipping on cool cocktails.

Result
The result was the highest rated and most talked about experience on MSC Meraviglia. The band had fan followers! And not just repeat passengers on the voyage, but people who bought future voyages just to see them.