Initiative includes co-published handbook Health and Hygiene Protocol For Performers to help safely bring back much-awaited live experiences to cruise ships, amusement parks, and theatrical productions.  

New York, NY – TKTK, 2020– RWS Entertainment Group, a New York-based full-service production company that creates branded experiences worldwide, today announced key protocols which will govern both the reopening of its New York City rehearsal complex and eventual return to live experience production.  The initiative is in partnership with CrowdRX, a team of emergency physicians and public safety experts who specialize in mitigating health risks during mass gatherings.  With direct input from CrowdRX’s national medical director Dr. Matt Friedman, who has served as the medical director for Madison Square Garden, the U.S. Open, and Burning Man, RWS has developed the Health and Hygiene Protocol for Performing Artists to standardize the safety and protection of performers in the live entertainment industry worldwide.   

“When RWS came to me with this challenge, we started with the CDC public health safety guidelines—but we didn’t stop there,” says Dr. Friedman. “Live production calls for additional measures that we tailored specifically for the safety of both the performers and the audience in the experiential entertainment industry.”

“We rely on our partners like RWS, to help our Entertainment team in the production of our live experiences,” says Thomas Mack, managing director at Europa Park.  “RWS is effectively helping us to bring these experiences to our consumers in a timely, fun and safe way.”

The Health and Hygiene Protocol for Performing Artists is a practical guide for talent and entertainment operators and sets the bar for safe rehearsals and performances. These health and sanitation procedures have been explicitly catered to the needs of the entertainment industry and include recommendations for unique situations, such as costume character sanitation, performer PPE requirements, performer and musician physical distancing, enhanced sanitation guidelines, and general costume care. RWS Studios will follow these guidelines, requiring all who enter to pass through a non-invasive temperature check and mask verification screening, as well as carrying out electrostatic disinfection in all its rehearsal rooms multiple times daily.

“I’m excited to get back to creating art,” said choreographer Lorin Latarro (Waitress, Mrs. Doubtfire). “RWS always exemplifies an organized and conscientious company, and its safety precautions will surely be a top priority carried out with integrity.”

“In designing these protocols with CrowdRX, it was imperative that we provide a space that’s safe for both the physical and mental health of performers,” says Ryan Stana, CEO of RWS Entertainment Group.  “RWS feels an inherent responsibility to our industry as a whole to get it right—the first time.  We want to show performers and our audiences that there is a way they can safely return to the live experiences we all miss so much.”

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Ed James
CHQ Media
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About RWS Entertainment Group


RWS Entertainment Group is a global, Emmy Award-winning entertainment company with headquarters in New York City, London and Cincinnati. Together with its subsidiaries, RWS designs, fabricates, installs and operates custom entertainment, live events and branded experiences delivering over 400 live productions and providing more than 4,500 career opportunities each year. With projects on six of the world’s seven continents and all the oceans in between, RWS provides services for theme parks, attractions, cruise ships, zoos, aquariums, museums, theater venues, casinos, hotels and resorts, botanical gardens, visitor centers, port of call destinations, retail and real estate, municipalities, airports, corporate and branded experiences.

Founded in 2003, RWS operates the largest live production facility in New York City which includes 56,000 square feet of office space, a rehearsal studio complex and performer housing. RWS properties include a Theatrical and Ticketed Experiences division; Binder Casting serving the stage, film and commercial markets; the innovative RWS Fun Crew: Staffing Reimagined; RWS Décor Products and RWS Leased Experiences.

RWS has supplied ground-breaking productions and custom brand experiences for an impressive roster of clients that includes Warner Bros., Apple, Disney, NBCUniversal, Hasbro, O, the Oprah Magazine, Vera Wang, Holland America Line, Disney Cruise Lines, Azamara, MSC Cruises, Virgin Voyages, Hard Rock Resorts, Iberostar Hotels & Resorts, The Galleria Al Maryah Island, Europa-Park Resort, Paultons Park, Six Flags, Hershey Entertainment and Resorts, Cedar Fair Entertainment Company, The Denver Zoo and many more. 

In 2021, RWS acquired JRA, an award-winning creative studio with headquarters in Cincinnati, Ohio. JRA plans, designs and delivers exceptional visitor experiences for theme parks, museums, brand experiences, children’s experiences, attractions, theater venues, visitor centers, cruise ships and port of call destinations. Services include master planning, writing and content development, attraction/exhibit planning and design, graphic design, executive media production, art direction and project management.

For more than thirty years, a diverse group of clients has trusted JRA to turn their dreams into successful realities. Clients include Warner Bros., Lionsgate, The Coca-Cola Company, Universal Studios Florida, Ferrari World Abu Dhabi, National Comedy Center, Science Centre Singapore, Space Center Houston, The FRIENDS™ Experience by Superfly X, Toyota and more.

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