Award-Winning RWS Entertainment Group Partners with Public Safety Expert CrowdRX to Create Universal Health Protocols to Keep Performing Artists Safe - RWS Entertainment Group

Initiative includes co-published handbook Health and Hygiene Protocol For Performers to help safely bring back much-awaited live experiences to cruise ships, amusement parks and theatrical productions.  

New York, NY – TKTK, 2020– RWS Entertainment Group, a New York-based full-service production company that creates branded experiences worldwide, today announced key protocols which will govern both the reopening of its New York City rehearsal complex and eventual return to live experience production.  The initiative is in partnership with CrowdRX, a team of emergency physicians and public safety experts who specialize in mitigating health risks during mass gatherings.  With direct input from CrowdRX’s national medical director Dr. Matt Friedman, who has served as the medical director for Madison Square Garden, the U.S. Open and Burning Man, RWS has developed the Health and Hygiene Protocol for Performing Artists to standardize the safety and protection of performers in the live entertainment industry worldwide.   

“When RWS came to me with this challenge, we started with the CDC public health safety guidelines—but we didn’t stop there,” says Dr. Friedman. “Live production calls for additional measures that we tailored specifically for the safety of both the performers and the audience in the experiential entertainment industry.”

“We rely on our partners like RWS, to help our Entertainment team in the production of our live experiences,” says Thomas Mack, managing director at Europa Park.  “RWS is effectively helping us to bring these experiences to our consumers in a timely, fun and safe way.”

The Health and Hygiene Protocol for Performing Artists is a practical guide for talent and entertainment operators and sets the bar for safe rehearsals and performances. These health and sanitation procedures have been explicitly catered to the needs of the entertainment industry and include recommendations for unique situations, such as costume character sanitation, performer PPE requirements, performer and musician physical distancing, enhanced sanitation guidelines and general costume care. RWS Studios will follow these guidelines, requiring all who enter to pass through a non-invasive temperature check and mask verification screening, as well as carrying out electrostatic disinfection in all its rehearsal rooms multiple times daily.

“I’m excited to get back to creating art,” said choreographer Lorin Latarro (Waitress, Mrs. Doubtfire). “RWS always exemplifies an organized and conscientious company and its safety precautions will surely be a top priority carried out with integrity.”

“In designing these protocols with CrowdRX, it was imperative that we provide a space that’s safe for both the physical and mental health of performers,” says Ryan Stana, CEO of RWS Entertainment Group.  “RWS feels an inherent responsibility to our industry as a whole to get it right—the first time.  We want to show performers and our audiences that there is a way they can safely return to the live experiences we all miss so much.”

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Ed James
CHQ Media
EdJames@chqmedia.com

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About ted – Part of RWS Entertainment Group


Founded in 2000, ted is part of RWS Entertainment Group, the world’s largest leisure and attraction experience provider. Specialising in theatre, cruise, travel, resort, and retail, ted leverages a vast knowledge of multiple industries across six internal departments: talent, production, audio visual, studio, retail and fitness. The ted team’s capabilities extend from creative character development and custom-made merchandise to original music scores and set fabrication.

A deep understanding of design and production; more than 6,500 world-class creators, artists, musicians, trainers and technicians; and the entertainment industries’ most modern studios ensure that for every project, for every client, everything is tailor made.

With a global client base, operations in 50 countries and offices in 4 countries, there is a ted team member delivering spectacular experiences at a resort, on a cruise ship, as part of a technical trade event, in a branded-themed retail shop or at a sunrise yoga class in every corner of the world. By delivering a 360-degree experience design, ted has served clients such as TUI Group, Marella Cruises, Roompot, Bourne Leisure, David Lloyd Clubs, Away Resorts and Hoburne.

Follow ted on Facebook, Instagram and LinkedIn.

About RWS Entertainment Group


RWS Entertainment Group is a global, Emmy Award-winning entertainment company with headquarters in New York, London and Cincinnati. Together with its subsidiaries, RWS designs, fabricates, installs and operates custom entertainment, live events and branded experiences delivering over 500 live productions and providing more than 6,500 career opportunities each year. As the world’s largest, full-service provider of visitor attractions and experiences RWS also delivers fitness programming, audio visual services, retail and studio production services. With projects on six of the world’s seven continents and all the oceans in between, RWS provides services for theme parks, attractions, cruise ships, zoos, aquariums, museums, theater venues, casinos, hotels and resorts, botanical gardens, visitor centers, port of call destinations, retail and real estate, municipalities, airports, corporate and branded experiences.

Founded in 2003, RWS operates the largest live production facility in New York City which includes 56,000 square feet of office space, a rehearsal studio complex and performer housing. RWS properties include a Theatrical and Ticketed Experiences division; Binder Casting serving the stage, film and commercial markets; the innovative RWS Fun Crew™: Staffing Reimagined; RWS Décor Products and RWS Leased Experiences.

RWS has supplied ground-breaking productions and custom brand experiences for an impressive roster of clients that includes Warner Bros., Apple, Disney, NBCUniversal, Hasbro, O, the Oprah Magazine, Vera Wang, Holland America Line, Disney Cruise Lines, Azamara, MSC Cruises, Virgin Voyages, Hard Rock Resorts, Iberostar Hotels & Resorts, The Galleria Al Maryah Island, Europa-Park Resort, Paultons Park, Six Flags, Hershey Entertainment and Resorts, Cedar Fair Entertainment Company, The Denver Zoo and many more. 

In 2021, RWS acquired JRA, an award-winning creative studio with headquarters in Cincinnati, Ohio. JRA plans, designs and delivers exceptional visitor experiences for theme parks, museums, brand experiences, children’s experiences, attractions, theater venues, visitor centers, cruise ships and port of call destinations. Services include master planning, writing and content development, attraction/exhibit planning and design, graphic design, executive media production, art direction and project management.

For more than thirty years, a diverse group of clients has trusted JRA to turn their dreams into successful realities. Clients include Warner Bros., Lionsgate, The Coca-Cola Company, Universal Studios Florida, Ferrari World Abu Dhabi, National Comedy Center, Science Centre Singapore, Space Center Houston, The FRIENDS™ Experience by Superfly X, Toyota and more.

In 2022, RWS acquired ted, Europe’s largest leisure entertainment experience company. Specialising in theatre, cruise, travel, resort, and retail, ted leverages a vast knowledge of multiple industries across six internal departments: talent, production, audio visual, studio, retail and fitness. The ted team’s capabilities extend from creative character development and custom-made merchandise to original music scores and set fabrication. 

A deep understanding of design and production; world-class creators, artists, musicians, trainers and technicians; and the entertainment industries’ most modern studios ensure that for every project, for every client, everything is tailor made. 

With a global client base and operations in 50 countries and offices in 4 countries, there is a ted team member delivering spectacular experiences at a resort, on a cruise ship, as part of a technical trade event, in a branded-themed retail shop or at a sunrise yoga class in every corner of the world. By delivering a 360-degree experience design, ted has served clients such as TUI Group, Marella Cruises, Roompot, Bourne Leisure, David Lloyd Clubs, Away Resorts and Hoburne.

Follow RWS Entertainment Group on FacebookInstagram, and LinkedIn, JRA on Facebook, Instagram, and LinkedIn and ted on Facebook and Instagram.