Global Attractions Industry Event Provides Stage for the Largest Expansion in RWS History

New York, NY – October 26, 2021 – RWS Entertainment Group (RWS) has been selected by IAAPA, the global association for the attractions industry, to provide full creative and production services for the organization’s annual international conference and trade show in Orlando, FL November 15-19. Services provided by RWS will range from scripting and staging to music, media, lighting design and installation. The four-day premier event includes educational programming, receptions, keynote presentations, the award reception and numerous special events.

“We are thrilled to be partnering with IAAPA to produce the global attractions industry’s premier event,” said RWS Founder and CEO Ryan Stana. “RWS Entertainment Group has been active in the international attractions industry for years, attending the annual IAAPA Expo conference and tradeshow and supporting our clients and partners. Delivering world-class production services for this year’s Expo is particularly exciting for RWS as we expand globally, recently having opened a second headquarters in London, and prepare for the biggest expansion in our company’s history.”

In addition to providing creative and technical production services, RWS will surprise and delight IAAPA Expo attendees with the international debut of the RWS Fun Crew: Staffing Reimagined. Hospitality-minded RWS Fun Crew members spent the 2021 summer season honing their skills in front of house roles bringing a higher level of guest engagement and elevated guest satisfaction scores to amusement parks, zoos and resorts. Ready for a year-round roll out across the country, the RWS Fun Crew will put staffing on stage greeting IAAPA Expo Attendees and demonstrating the power of creating an emotional souvenir for guests.

“Adding the RWS Fun Crew to our team at Expo this year is very exciting,” said John Hallenbeck, Vice President and Executive Director, IAAPA North America. “The attractions industry has experienced a strong rebound in 2021 we are ready to bring industry professionals together for this year’s event so we can focus on moving forward.”

RWS Entertainment Group will be hosting a press conference on the IAAPA Expo tradeshow floor Tuesday, November 16 at 2:40pm in booth #3040. At that time, the global entertainment company will officially announce how the RWS trajectory is taking  a huge leap with the largest expansion in its nearly 20 year history.

Information regarding IAAPA Expo can be found on the association’s website.


Ed James
CHQ Media
[email protected]


About RWS Entertainment Group

RWS Entertainment Group is a global, Emmy Award-winning entertainment company with headquarters in New York City, London and Cincinnati. Together with its subsidiaries, RWS designs, fabricates, installs and operates custom entertainment, live events and branded experiences delivering over 400 live productions and providing more than 4,500 career opportunities each year. With projects on six of the world’s seven continents and all the oceans in between, RWS provides services for theme parks, attractions, cruise ships, zoos, aquariums, museums, theater venues, casinos, hotels and resorts, botanical gardens, visitor centers, port of call destinations, retail and real estate, municipalities, airports, corporate and branded experiences.

Founded in 2003, RWS operates the largest live production facility in New York City which includes 56,000 square feet of office space, a rehearsal studio complex and performer housing. RWS properties include a Theatrical and Ticketed Experiences division; Binder Casting serving the stage, film and commercial markets; the innovative RWS Fun Crew: Staffing Reimagined; RWS Décor Products and RWS Leased Experiences.

RWS has supplied ground-breaking productions and custom brand experiences for an impressive roster of clients that includes Warner Bros., Apple, Disney, NBCUniversal, Hasbro, O, the Oprah Magazine, Vera Wang, Holland America Line, Disney Cruise Lines, Azamara, MSC Cruises, Virgin Voyages, Hard Rock Resorts, Iberostar Hotels & Resorts, The Galleria Al Maryah Island, Europa-Park Resort, Paultons Park, Six Flags, Hershey Entertainment and Resorts, Cedar Fair Entertainment Company, The Denver Zoo and many more. 

In 2021, RWS acquired JRA, an award-winning creative studio with headquarters in Cincinnati, Ohio. JRA plans, designs and delivers exceptional visitor experiences for theme parks, museums, brand experiences, children’s experiences, attractions, theater venues, visitor centers, cruise ships and port of call destinations. Services include master planning, writing and content development, attraction/exhibit planning and design, graphic design, executive media production, art direction and project management.

For more than thirty years, a diverse group of clients has trusted JRA to turn their dreams into successful realities. Clients include Warner Bros., Lionsgate, The Coca-Cola Company, Universal Studios Florida, Ferrari World Abu Dhabi, National Comedy Center, Science Centre Singapore, Space Center Houston, The FRIENDS™ Experience by Superfly X, Toyota and more.

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